Specifications

AD SIZE SPECIFICATIONS:
Full Page 8.25" x 11.25"
One-Half Horizontal 7" x 4.875"
One-Half Vertical 3.375" x 10"
One-Quarter Horizontal 7" x 2.375"
One-Quarter Vertical 3.375" x 4.875"
 
Full page ads that have bleeds need to be made at 8.5" x 11.5" to accommodate trimming.  Pages are 2 columns, each 3.375."  Text must be at least .375" (1/8) from edges of ad.
 
MECHANICAL REQUIREMENTS:
NADCA is PC based and can only accept digital files for all advertisements. The supported file types are .ai .eps .jpg .tif and .pdf.  All text must be outlined and embedded within the document so that no unwanted changes occur when the advertisement is opened by NADCA.

All .pdfs must be exported at high quality and any other files types have to be a minimum of 300 dpi.

Send all files in CMYK color mode – RGB files will be converted to CMYK before going to the printer.

Web site images and logos are NOT acceptable for print ads. They are low resolution images (72 dpi)
GENERAL RATE POLICY:
Advertisers will be billed for the actual space used within the contract year at rates listed. Accounts showing a past due balance of 60+ days will be forbidden to publish subsequent advertising. Signed insertion orders must accompany all work. This does not include Space Agreement Forms (SAFs). SAFs are used for price quoting ONLY. If you need an insertion form, call 847.808.3153 or click here to download a copy.
CANCELLATIONS:
If advertiser fails or refuses to use total amount of space contracted for, that company must pay for all advertising actually published at the higher rate applicable to the lesser amounts of space used, as specified in the rate schedule. Publisher not responsible for errors on original copy.
ACCEPTANCE POLICY:
Advertisements subject to acceptance by publisher.